Season after season, ever since the launch of its 'Lessons in Seduction', Aubade has been celebrating women and their beauty as well as their strength and free will. They are free to decide whether or not to deploy their weapons of seduction. What exactly are these weapons? First and foremost, their spirit, finesse and sense of humour. To build on this unforgettable campaign that impacted an entire generation in France, Aubade decided to offer women a completely new approach.